Just like people, your business will grow, develop and change over time. If your people, systems, products and services are well designed to meet and effectively address a particular demand in the market place, we can assume that your business will thrive and expand. Along the way your business and its people will, compounded over time, become experts at what they do. Your business will build a credible track record and it will gain exclusive industry knowledge and expertise.
What eventually becomes defined as common knowledge within the corridors of your offices, workshops and warehouses will become specialised information and become your well-earned intellectual property. This is a powerful tool, and if used for the greater good of your customers, and with integrity, will position you as a leader in your respective field.
The risk at this stage is to fall into the false belief of having reached a point of knowing-it-all so to speak. This is not the path of the thought leader. The thought leader goes one step further and creates opportunities for innovation and conversation to take place with customers at the centre of this process. The exclusive knowledge now becomes a catalyst for new ways of thinking and doing.
Thought leadership is not an achievement or a specific title bestowed upon on you with ceremony and applause; it is a position of integrity gained over time, by means of the continuous application of expertise and knowledge in a particular field. This can be achieved a number of ways depending on available resources.
For most businesses, a simple, yet most effective method is to create and share with your customers, well researched and crafted content relating to your field and industry. I assist businesses to create this content and to present this information in a way that it teaches,, assists, shares, and includes the customer in the process. Customers in turn give you their most valuable asset in return, their support!
Let’s unlock your innovation and business magic!
We can connect remotely via Skype, Zoom or Hangouts, or we can meet in person. I am in the Durbanville area. However you decide, as long as we can have coffee!